On August 2nd, the unveiling ceremony of the Digital Marketing Committee of the Boao Global Digital Economy Summit and the Digital Marketing Empowerment Real Economy Exchange Conference were held at the Bao'an Gongsen Digital Incubation Accelerator Base in Shenzhen. Wang Dashan, Secretary General of the Boao Global Digital Economy Summit, Ge Yufei, Executive Director of the Greater China Region of the Boao Global Digital Economy Summit Expert Advisory Committee, Hong Zemin, Founder of Gongsen Digital Incubation Accelerator, Wei Junyao, Director of Dongchuang Lianhe Investment Holdings, Xu Mingxia, Executive Chairman of the South China Region of the Boao Global Digital Economy Summit, and Wang Lianfu, Director of the Investment Promotion Bureau of Xiyi High tech Industrial Development Zone in Jiangsu Province, Xu Ke, Partner of Gongsen Digital Incubation Accelerator, and Ma Qunli, Dean of Gongsen Digital Incubation Accelerator Business School, attended the unveiling ceremony on site. Huang Ziheng, Chairman of Guangzhou Hengpin Exhibition, Liu You, Founder of Shenzhen Huameng Communication, Ye Jingrun, Chairman of Shenzhen Huachuan Group, Li Chenxuan, Partner of Shenzhen Yaominghao Intelligent Technology, Dai Mingyan, Chairman of Naked Eye Vision Digital Media, Zhang Chao, Senior Investor, and Wang Hong, Director of Digital and Real Integration Operations at Tencent, E-Brain Science, More than 20 entrepreneurs, including Li Xia, the architect of Tencent's digital and real integration solution at Yinao Science, attended the exchange meeting and jointly witnessed the unveiling ceremony. Bai Yang, Assistant Secretary General of the Boao Global Digital Economy Summit, presided over the meeting.

       At the meeting, Mr. Wang Dashan, founder of chain merchants, expert in digital economy, and Secretary General of the Boao Global Digital Economy Summit, talked about how to seize the opportunities and catch up with the surging digital economy. It is necessary to have a strategic insight, collaborative ability across the world, and quick response, as well as cutting-edge and timely information power.

    Under the wave of digital economy, the trend of industrial digitization and digital industrialization is inevitable. The Boao Global Digital Economy Summit, hosted by the organizing committee of the Boao Global Digital Economy Summit and jointly created by Hainan Chain Commerce Digital Industry Development Co., Ltd., Hainan COSCO Shipping Boao International Conference Services Co., Ltd., and Qionghai Conference and Exhibition Industry Association, has set sail in response to the trend. The summit gathers resources from politics, business, industry, academia, research and financing, and is committed to creating a "Davos grand event in the field of global digital economy". The summit is centered on "jointly building a digital community with a shared future", with the mission of "accelerating digital industrialization and industrial digitization, improving the global business ecosystem, and advancing the process of human civilization", and is regularly held at designated locations.
The 2023 Boao Global Digital Economy Summit is scheduled to be held from September 26th to 30th at the Boao Forum for Asia International Conference Center. This summit will invite dozens of national politicians, digital economy experts, leading domestic and foreign enterprises, local government representatives, and thousands of digital enterprise representatives to gather in Boao. Tens of millions of users will participate in this event online. At that time, theme forums such as the East and West Counting Mayor Forum, Digital Economy Academician Forum, Life Medicine Digital Health International Forum, and Digital Marketing Summit Forum will be held simultaneously, creating a feast for the digital economy era.
At the meeting, Wang Dashan, Secretary General of the Boao Global Digital Economy Summit, on behalf of the organizing committee, presented an appointment letter to Ge Yufei, an independent economist/financial scholar and Chairman of Shenzhen Tamde Financial Thinking Education, as the Executive Director of the Boao Global Digital Economy Summit Expert Advisory Committee for Greater China.

Ge Yufei, an independent economist/financial scholar, Executive Director of the Expert Advisory Committee for the Boao Global Digital Economy Summit in Greater China, and Chairman of Shenzhen Tamde Financial Thinking Education, gave a wonderful presentation titled "Digital Economy Solutions". Starting from the digital challenges faced by small and medium-sized enterprises, this article provides insightful explanations on several aspects such as business positioning, market and channel management, how e-commerce iteration can adapt to the development of the times, and high marketing costs. Finally, it proposes that digitalization is both a cognition and a tool. Combining with the new opportunities of digital marketing, specific guidance methods and valuable operational suggestions are provided.

       最后，共森数字孵化加速器创始人、东创联和投资控股总裁、中央电视台“大国品牌栏目”副主任洪泽民先生分享了数字经济孵化加速器的具体方法和工作，结合数字IP打造、发放数字红包和AI直播一体机等工具，不仅可以解决中小微企业的最担心的流量难题，同时可以为企业快速发展提供解决方案和行之有效的工具。

        本次会议的参会嘉宾分别作了发言，大家畅谈对数字营销赋能实体的现场感悟：从专家的分享中，找到了痛点难点的解决之道，有困难问题不怕，只要思维对了，工具运用得当，企业取得快速发展是必然的。

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